SeniorLytics LLC Privacy Policy

Privacy Statement

SeniorLytics is committed to providing clear and concise information regarding our privacy policies and practices. This Privacy Statement describes how SeniorLytics and its subsidiaries (“we,” or “us”) collect, use, and disclose certain personal information in the course of providing our services. By accessing our website (www.seniorlytics.com) or utilizing our services, you consent to the information collection and handling practices outlined in this statement.

I. SeniorLytics Services and Scope

SeniorLytics provides comprehensive property management analytics software solutions and services to property owners and managers in the senior housing industry (our “Clients”). Our web application covers a variety of  services (collectively “SeniorLytics Services”). In providing this suite of services, SeniorLytics acts as a service provider under contract to our Clients. As a service provider, SeniorLytics does not control any of the personal information we process on behalf of our Clients. Our Clients collect and control all such personal information, and SeniorLytics is required to provide our products and services in accordance with Clients’ contractual provisions and instructions regarding data collection, privacy, processing, and security.

Our Clients may administer SeniorLytics Services access for their employee end users. This administration may include control over end user account access and functionality, as well as access and monitoring of end user data and activity. SeniorLytics is not responsible for the privacy or security practices of our Clients, and this Privacy Statement is not intended to cover those Client practices. Furthermore, this Privacy Statement does not apply to the privacy or security practices of any third party.

II. Information Collection

SeniorLytics Services involve the collection and processing of personal information for business purposes. This includes Client resident and prospect information (either provided by Clients to SeniorLytics or collected directly from residents by SeniorLytics acting on behalf of Clients) and Client employee information (collected by SeniorLytics to establish user account access to SeniorLytics Services). This personal information varies depending on the individual SeniorLytics Services being utilized, and multiple services may be integrated at a Client property. The personal information collected includes the following:

  • Contact Information & Identification: name, address, telephone number, email address, and emergency contact information
  • Personal Details: date of birth, social security number, driver’s license/state-issued ID/military ID/passport number, employment history/income, gender, and marital status
  • Financial Account Information: bank account, credit/debit card, and insurance policy/surety bond information
  • Property Ledger Information and Documents: resident leases, resident ledger history, utility consumption/expense, property notices and communications, rent/fee payment receipts, and other Client-generated content related to property management and resident history
  • Credentials and Authentication Information: usernames, passwords, password hints and security questions
  • Location Information: real-time information about the location of your mobile device, including GPS coordinates and associated geolocation data
  • Technical Information: IP address, device and hardware specifications, and web browser type

Usage Data: logging data that tracks service access, usage, performance metrics, and error reports

III. Information Use

The personal information collected by SeniorLytics Services is used for a variety of purposes, including:

  • To integrate with senior community services offered by SeniorLytics or third party service providers contracted by Clients.
  • To create, maintain, customize, and secure SeniorLytics Services user accounts.

IV. Information Sharing & Disclosure

SeniorLytics does not sell personal information collected through SeniorLytics Services.

SeniorLytics may provide personal information to third parties under limited circumstances, including service providers and vendors that support or integrate with the SeniorLytics Services described in this statement. SeniorLytics only shares personal information to the extent reasonably necessary to support SeniorLytics Services requirements, or for the third party vendors or service providers to perform the services on our or our Clients’ behalf. We do not permit third party vendors or service providers to use or disclose your personal information except for the purpose of providing the services we request of them. However, please note that SeniorLytics does not maintain direct control over the privacy policies and practices of Clients or any other third party companies, agents, or contractors.

In addition, if SeniorLytics enters into any business transition, restructuring, merger, sale, or other transferring of assets, we reserve the right to transfer all SeniorLytics Services information, including all personal information, as part of or in connection with the transaction.

Finally, we will access, transfer, disclose, and preserve personal information when we have a good faith belief that doing so is necessary to:

  • Comply with applicable law or respond to valid requests by public authorities, including law enforcement, national security agencies, or other government entities;
  • Operate and maintain the security of SeniorLytics Services; and
  • Protect the rights and property of SeniorLytics, including both intellectual property and physical systems infrastructure.

V. Cookies - Do Not Track

When you access SeniorLytics Services or our website, our servers may place small text files (“cookies”) on your computer for recordkeeping purposes. Among other things, cookies enable us to gather information about your activity on our website for the purposes of improving your online experience, establishing secure user accounts, remembering your preferences and settings, and for other similar customization purposes.

In addition to cookies, the SeniorLytics Services and our website may utilize web beacons, clear gifs, or other technologies to gather information on how users interact with and utilize various features. For example, these technologies can identify popular pages, viewing patterns, click-through, conversion rates, and other information that can be used to improve, monitor, and operate our websites, products, and services.

Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers, and our sites are not currently set up to respond to those signals. Most internet browsers provide controls that allow users to directly manage or disable the placement and usage of cookies on their computer. Please note that disabling cookies may deactivate or otherwise restrict certain features on SeniorLytics Services or our website.

When using our mobile applications, you have the option to opt out of the collection and use of location information via the settings within the mobile application. If you choose to opt out of the collection and use of location information, the portion of the mobile application that relies upon location-based services will be disabled and any associated functionality and features will be deactivated.

VI. Data Security

SeniorLytics implements and maintains appropriate physical, administrative, technical and organizational measures to protect the information we process against unauthorized or unlawful access, use or disclosure, and against accidental loss, damage, alteration or destruction. Under our security policies and practices, access to personal information is restricted and authorized only for those who have a business need for such access. SeniorLytics strives to protect the personal information that we process; however, no security program is 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use, or disclose personal information. We maintain security incident response policies and procedures to handle incidents involving unauthorized access to personal data we process.

VII. Accessing and Updating Personal Information

In the event your personal information is determined to be outdated, incomplete, or inaccurate, you may access and update your information by logging into your SeniorLytics Services account or contacting your property manager. If you require verification that your requested changes have been completed, and such verification is not readily displayed in your SeniorLytics Services account, you may request confirmation at the email address listed below (See “Contact Us”).

VIII. Children's Online Privacy

SeniorLytics does not target children under the age of 13 for the collection of information online, and our services are not designed to attract children’s attention or interaction.

IX. California Residents - Privacy Rights

California residents may avail themselves of rights granted by California laws and regulations. For a summary of California privacy rights, please refer to the California Consumer Privacy Act (CCPA)

X. Privacy Statement Changes

SeniorLytics reserves the right to amend this privacy statement at our sole discretion at any time. When we make changes to this privacy statement, we will post the updated content to our applicable website(s) and SeniorLytics Services along with the effective date of the change. Your continued use of SeniorLytics Services following the posting of changes constitutes your acceptance of such changes.

XI. Contact Us

If you have any questions or concerns about this Privacy Statement or its implementation, you may contact us via email at: info@seniorlytics.com.